The Demo-to-Release Playbook
Every point on the 12-point framework, unpacked.
The paid deep-dive of the free checklist. What each of the 12 points actually asks, the standard we hold records to in-house, how to test your own record honestly, and the exact moves to make when you come up short. Lesson one is free to read.
One-time payment. Lifetime access, tied to your purchase email.
What you'll learn
- 1
Production FundamentalsFree preview
The gate. Was the record actually made well, and how to tell real pause from timid doubt.
- 2
Performance
Pitch is free now. What separates records is conviction, and how to comp, cut, and coach for it.
- 3
Narrative
Specific is what universal feels like. Testing whether your story earns the second listen.
- 4
Market Viability
Not "is it good" but "who plays this, when, and doing what." Finding the record's real slot.
- 5
Competitive Positioning
Your record sits next to the lane's leaders in the same queue. The shelf test decides its fate.
- 6
The Vivid Moment
Moments are made of contrast, not intensity. Building the second people rewind and clip.
- 7
Sync Readiness
Sync goes to the ready record, not the best one. The 24-hour package drill.
- 8
Sample Clearance
The point that can erase every other one after release day. Inventory, paper, and the budget math.
- 9
Metadata
Trackable is just another word for payable. Where the money leaks and how to seal the pipes.
- 10
Splits
Two pies, legal names, in writing, before release. The ten-minute conversation that saves friendships.
- 11
Artwork
The first note people hear with their eyes. The thumbnail test and briefing a designer properly.
- 12
Release Strategy
A finished record without a plan is inventory. The one-page rollout and the week-two push.